Wake The Tiger to launch Europe’s largest immersive art experience

Press Release

22/07/25

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Wake The Tiger, the world’s first Amazement Park® has announced plans to create a ground-breaking, brand new 80,000 square foot experience at Westfield London, set to open in Summer 2026.

This will become Europe’s largest immersive art experience, offering an expansive, interconnected world, following on from the surreal, story-rich journey through Meridia at its award-winning first location in Bristol.

Wake The Tiger creates immersive experiences for everyone, where art, storytelling and purpose collide - to inspire change today that transforms the world tomorrow. This new venture at Unibail-Rodamco-Westfield’s (URW) largest UK leisure and entertainment venue marks its most ambitious project to date and will invite Londoners and tourists into a parallel world of imagination, transformation and otherworldly art.

The design and delivery of the space will be powered by hundreds of artists, makers and multidisciplinary creatives. Two decades in the making, Wake The Tiger’s expansion into Westfield London marks a bold move to reimagine how public spaces can be used for creative, community-led transformation. With shared values around sustainability and cultural engagement, the collaboration opens up new possibilities for mass-scale storytelling and provides a powerful platform to connect millions through art.

Graham MacVoy, Co-Founder and CEO of Wake The Tiger explains: “When we conceptualised Wake The Tiger we knew we were taking a risk to create something unique, utilising decades of experience and working with hundreds of creatives at the cutting edge of storytelling. It’s been phenomenally successful with over 500,000 visitors since opening and now is the time to bring Wake The Tiger to the capital.

Since launching in 2022, Wake The Tiger has welcomed visitors from more than 70 countries. As a certified B Corporation, it continues to push the boundaries of immersive storytelling, blending creativity, environmental purpose and community engagement alongside entertainment and wonder.

This West London expansion marks a major leap in scale, ambition and reach. In tandem with the announcement, there are a limited number of exclusive investment opportunities for visionaries to join Wake The Tiger’s mission; “Inspire. Disrupt. Believe. For a better world.”

Luke Mitchell, Co-Founder and Chief Creative Officer at Wake The Tiger, said: “This is a culmination of over 20 years of creative world-building, from the ground-breaking Boomtown Fair Festival to a new genre of immersive visitor attractions in Amazement Parks®, the space in Westfield London has totally blown our mind. It’s as if it was created for us and we can’t wait to transform it into an alternate dimension.

Jacinta Rowsell, Managing Director, Customer & Retail Operations, Northern Europe, at Unibail-Rodamco-Westfield, said: “As we continue to evolve our centres, Wake The Tiger is a bold, strategic addition to our leisure line-up at Westfield London. It reflects our commitment to creating world-class, mixed-use destinations where leisure, entertainment and purpose come together to deliver culturally rich experiences beyond traditional retail.

“The signing of Wake The Tiger is grounded in shared values of sustainability and cultural engagement, perfectly aligning with our Better Places strategy. With 96% of Londoners shopping to escape the everyday, we’re proud to transform one of Westfield London’s anchor spaces with this genre-defining concept.”

To express interest or request the investment pack, please contact CEO Graham MacVoy: graham@wakethetiger.com.