Breaking Ground: Wake The Tiger Named The UK’s First B Corp-Certified Visitor Attraction

Big news from us here at Wake The Tiger: we’ve officially become the UK’s first visitor attraction to earn B Corp Certification! It’s a milestone we’re incredibly proud of because it reflects everything we stand for – creativity, sustainability and using our platform to make a meaningful difference.

But what exactly is a B Corp? Why is this achievement so important for us and the industry? And how does it shape what we do next?

What It Means to Be a B Corp

B Corp Certification is awarded to businesses that meet the highest standards of social and environmental performance, accountability and transparency. To become certified, businesses must undergo a detailed assessment, measuring everything from sustainability practices to employee wellbeing and community impact. It’s a holistic approach to understanding a company’s true footprint and ensuring that impact is positive.

For us, being a B Corp means being part of a growing global network of over 6,000 businesses, all committed to redefining what success looks like. It’s about standing alongside organisations that share the same vision: a world where businesses aren’t just part of the problem but part of the solution.

Why This Matters

Being named the UK’s first B Corp-certified visitor attraction is more than just a title (although we do think it has a certain ring to it…). It’s proof that spaces like ours – places that focus on creativity, connection and community – can also lead the way in sustainability and ethical practices.

We truly believe that attractions like ours have the power to inspire. They bring people together and spark conversations about the world we live in. But they also have responsibilities: to minimise their impact on the environment, to support the people who help make them what they are and to contribute to the communities they call home.

Our Role in a Bigger Picture

From the moment we opened our doors, we knew we wanted to create something truly meaningful, and have seen first-hand how creativity can drive change. We’ve considered sustainability from the get-go, from the materials we use to the way we operate. Many of our installations are built with repurposed items, giving them new life in unexpected ways. Behind the scenes, we’re working to minimise waste and energy use, constantly looking for ways to improve.

But sustainability isn’t just a one-time effort. This certification challenges us to do better and keep pushing ourselves – and we welcome that challenge.

Wake The Tiger is a celebration of imagination, but it’s also a celebration of people. Through partnerships with schools, local artists and community groups, we’re helping to create opportunities for creative growth and collaboration. This achievement isn’t just ours; it’s something we share with everyone who walks through our doors. Every visit supports a place that’s working to make a difference – whether it’s by rethinking how we use resources, supporting the creative economy or sparking conversations that challenge the way we see the world.

We hope our certification inspires others – not just in the creative industries but across every sector – to see what’s possible. We’re all in this together and it’s going to take all of us to create the kind of future we want to see.

What’s Next? Be Part of the Change

This achievement isn’t just about us; it’s about showing what’s possible when creativity meets purpose. And we’d love for you to be part of it. Here’s how you can be part of the journey.

- Visit Us: Step into the experience and explore a world built on imagination, sustainability and connection. Every visit supports our mission to use creativity as a force for good.

- Learn More About B Corps: Curious about the movement? Discover other businesses that are redefining success and making a positive impact at bcorporation.net.

At Wake The Tiger, we know that small changes can lead to big transformations. By joining us on this journey – whether by visiting, supporting B Corps or simply rethinking your own impact – you’re helping to shape a brighter, more connected future.

Let’s build that future together.