Our impact

The world is facing urgent, interconnected crises: climate breakdown, inequality, loss of biodiversity, and disconnection from one another. We believe culture has a vital role to play in changing the course we’re on. But change won’t come from fear or guilt alone - it needs equity, hope, community, and inspiration.That’s why we built Wake The Tiger.
Drawing on decades of experience in business and creative industries, we set out to create a new kind of attraction, one that confronts the biggest challenges of our time through imagination, discovery, and purposeful action.
Our Amazement Parks® are more than just immersive experiences. They’re a call to action wrapped in wonder: designed to shift perspectives, spark curiosity, and make complex issues accessible. We’re here to disrupt the norm, challenge the status quo, and prove that a different kind of future is possible and worth building together.
Our mission, vision and values
Our mission
We create immersive experiences where art, storytelling and purpose collide - to inspire change today that transforms the world tomorrow.
Our vision
INSPIRE. DISRUPT. BELIEVE. For a Better World.


Our values
Inspire
We inspire positive change through awe and amazement
We make climate change stories and systemic issues more relatable through art, design, and narrative. We build with care, with low-impact materials and circular design principles. We aim to open minds - not point fingers.
Disrupt
We disrupt by taking risks and challenging convention
We make climate change stories and systemic issues more relatable through art, design, and narrative. We build with care, with low-impact materials and circular design principles. We aim to open minds - not point fingers.
Believe
We believe action today can change the world tomorrow
We believe in equity, empathy, and shared responsibility. We stand with those on the margins, and act with purpose in how we hire, partner, and grow.
Tracking our impact
We publish annual Impact Reports to share how we’re doing, what we’re learning, where we’re improving, and how we’re holding ourselves accountable. Because meaningful change is a process, not a PR exercise.
Together let’s build a future that puts people and the planet first.
Our planet
The Climate Crisis: No Place Called ‘Away’
We are in the midst of a global climate crisis. Rising temperatures, biodiversity loss, and extreme weather events are accelerating at an alarming rate. In 2024, global temperatures exceeded 1.5°C above pre-industrial levels for the first time, marking a dangerous milestone. The World Meteorological Organisation (WMO) confirmed that 2024 was the warmest year on record, with temperatures reaching approximately 1.55°C above pre-industrial levels (WMO, 2024). Scientists have long warned that surpassing this threshold risks triggering irreversible climate tipping points, including ice sheet collapse, rising sea levels, and more extreme weather patterns.
This crisis is not just about the environment, it’s about people, social justice, and the very systems that sustain our lives.
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The Intersection of Climate, War, and Inequality
The way we produce, consume, and discard has profound consequences. Food insecurity is rising, fueled by climate change, conflicts, and a deeply unequal global economy. According to the World Food Programme (WFP), almost 282 million people face acute food insecurity across 59 countries, an increase driven by climate shocks and geopolitical instability (WFP, 2023). Wars, often linked to resource scarcity, exacerbate displacement, with millions forced to migrate due to droughts, floods, and land degradation.
Colonialism’s legacy persists in environmental injustice, with nations that contributed the least to carbon emissions suffering the most. While all people have inherent human rights to live and thrive, the lack of resources to limit and adjust to the impacts of climate change is pushing a decent life and even survival beyond reach for many. That’s a stark injustice, compounded by the fact that countries and communities with the most limited means are mostly those who have contributed little to causing climate change. (UN Climate Action). As activist Vanessa Nakate states, "the climate crisis is not about pledges, statistics, reports or activists. It’s about human suffering and ruined lives. It’s about death." (Guardian Dec 2023).
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Plastic, fossil fuels, and the illusion of 'away'
Consumer culture, driven by fossil fuels and single-use plastics, has created a waste crisis. As the Netflix documentary Buy Now highlights, “there is no place called away.” Everything we discard - plastic packaging, fast fashion, e-waste - ends up in the oceans, air, or soil. A report by the Ellen MacArthur Foundation warns that by 2050, plastic in the ocean could outweigh fish (Ellen MacArthur Foundation, 2016). Meanwhile, fossil fuels remain the dominant energy source, despite renewables now being the cheapest form of power generation in many regions (IEA, 2023).
Even in the face of clear and present danger, industries and governments continue to invest in oil and gas expansion. According to the International Energy Agency (IEA), while momentum for energy transitions is growing, the world is still a long way from a trajectory aligned with its climate goals. Decisions by governments, investors and consumers too often entrench the flaws in today’s energy system, rather than pushing it towards a cleaner and safer path. (IEA, 2024).


Hope Through Action
Despite the severity of the climate crisis, communities, businesses, and grassroots
movements around the world are proving that meaningful solutions exist. While
systemic issues remain, there is growing momentum toward sustainability, justice, and
regeneration. These efforts demonstrate that a different future is possible - one in
which we prioritise nature, people, and long-term wellbeing over short-term profits.


Reforestation and Ecosystem Restoration
One of the most effective ways to mitigate climate change is restoring forests and ecosystems. Forests act as natural carbon sinks, absorbing CO₂, stabilizing local climates, and providing vital habitats for biodiversity.
- Avon Needs Trees is actively purchasing land to reforest and rewild areas in the UK, capturing carbon and creating biodiversity-rich environments.
- The Great Green Wall in Africa is one of the most ambitious reforestation projects in history, aiming to restore 100 million hectares of degraded land across 11 countries to combat desertification and support sustainable agriculture.
- Costa Rica’s Reforestation Success proves restoration is possible: the country doubled its forest cover from 40% in the 1980s to over 60% today through conservation incentives and sustainable land management (Earth.org).
- Project Drawdown ranks forest restoration as one of the most effective ways to reduce atmospheric CO₂.
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Revolutionising Waste and Circular Economies
We create immersive experiences where art, storytelling and purpose collide - to inspire change today that transforms the world tomorrow.Plastic pollution and waste are global crises, but a shift toward circular economies - where materials are reused, repaired, or recycled indefinitely - offers a powerful alternative.
- The Ocean Cleanup is actively removing plastic from oceans and intercepting river waste before it reaches the sea, having collected over 5 million kilograms of plastic so far.
- TerraCycle is working with major brands to implement zero-waste solutions, from reusable packaging to upcycling waste into new products.
- Refillable Packaging Innovations: Brands like Loop and LUSH are pioneering reusable packaging models, eliminating the need for single-use plastic.
- France’s Ban on Fast-Food Packaging: France is leading the way with a new law banning plastic packaging on most fruit and vegetables comes into effect in France from 1st Jan 2022. (BBC).


Clean Energy Revolution
Renewable energy is now the cheapest source of power in many parts of the world and is rapidly replacing fossil fuels. The transition to sustainable energy is not just an environmental necessity, it’s an economic and social one.
- Denmark and Costa Rica have proven a renewable-powered future is possible, with Denmark generating over 50% of its electricity from wind and Costa Rica running on 100% renewable energy for most of the past decade.
- Floating Solar Farms are a game-changer, making it possible to generate solar power without using up land, and reducing evaporation in water reservoirs (UK Centre for Ecology & Hydrology).
- Community Solar & Wind Projects empower local groups to own and manage their own renewable energy sources, reducing costs and ensuring profits benefit communities rather than corporations (Community Energy England).
- Electrification of Public Transport: Cities like Oslo, Shenzhen, and London are rapidly switching to electric buses, taxis, and bike-sharing schemes to cut urban emissions (The Guardian).


Sustainable Food and Agriculture
Shifting away from industrial agriculture toward regenerative and plant-based food systems is key to reducing emissions, protecting biodiversity, and ensuring food security.
- Regenerative Agriculture: Farmers worldwide are adopting no-till farming, crop rotation, and agroforestry to improve soil health, capture carbon, and boost biodiversity (Regeneration International).
- Seaweed Farming is being hailed as a climate solution, as it absorbs CO₂, improves ocean health, and provides a sustainable alternative to land-based agriculture (Ocean Wise).
- Vertical Farming & Urban Agriculture: Cities are growing fresh produce in skyscrapers and urban farms, reducing food miles and land use (Vertical Farming Institute).
- The Rise of Plant-Based and Lab-Grown Meat: Companies like Beyond Meat, Impossible Foods, and Upside Foods are making plant-based and cultivated meat alternatives more accessible, dramatically reducing land, water, and carbon footprints (Good Food Institute).


Social Movements & Climate Justice
Systemic change happens when people demand it. Across the world, grassroots activism and policy advocacy are pushing for real action.
- Fridays for Future: Inspired by Greta Thunberg, millions of young activists are striking for climate action, forcing governments to prioritize sustainability (Fridays for Future).
- The Fossil Fuel Divestment Movement has led to over $40 trillion in assets being pulled from fossil fuel investments, proving that public and financial pressure works (DivestInvest).
- Indigenous Land Stewardship: Indigenous communities protect 80% of the world’s remaining biodiversity, and recognizing their land rights is a proven way to protect forests (UN Permanent Forum on Indigenous Issues).
- The Climate Litigation Movement is holding corporations and governments accountable, with landmark legal cases forcing fossil fuel companies to take responsibility for their emissions (Climate Case Chart).
What Can We Do?
While governments and corporations must take responsibility, individuals and businesses can contribute to change. Whether it’s reducing waste, supporting ethical brands, or advocating for systemic change, we all have a role to play.
- Support Reforestation & Ecosystem Projects: Donate to or volunteer with groups like Avon Needs Trees, Eden Reforestation Projects, or Rainforest Trust.
- Reduce Waste & Embrace Circular Living: Switch to refillable products, secondhand shopping, and composting.
- Choose Sustainable Food Options: Try regenerative agriculture-sourced foods, plant-based meals, or local farmers’ markets.
- Demand Systemic Change: Contact your representatives, sign petitions, and support climate policy.
- Divest from Fossil Fuels: Move your savings to ethical banks and green investments
- Spread Awareness: Have conversations, share knowledge, and inspire others to take action.
The climate crisis is an urgent & shared challenge, but the solutions are real, growing, and within reach. There is no "away" - only the world we choose to build.
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Our commitment
- Use our buying power to work with businesses that don't have a negative impact through purchasing locally where possible (note full supply chain important here)
- Support artists whose values align with ours
- Not use single-use packaging
- Not sell meat in our day to day operation.
- Minimise our power consumption and self generate as much as possible.
- Use circular economy design through the product design phase
- Advocating for climate justice through education and raising awareness throughcampaigns and charitable giving.
Still have questions?
Contact us for more information.