Wake The Tiger begins work on Europe’s largest immersive art experience in London

Wake The Tiger takes the keys to 80,000 sq ft space at Westfield London, unlocking full creative control of landmark new immersive destination

A symbolic milestone marks the start of a purpose-led transformation through immersive art and culture

Wake The Tiger has officially been handed the keys to its 80,000 sq ft space at Westfield London, marking the moment the team takes full possession of the site and begins building a completely bespoke immersive world, designed and constructed entirely on its own terms.

The milestone signals the transition from vision to build phase for what will become Europe’s largest immersive art experience, set to open in 2026, and represents a rare moment where artists and creatives are given the freedom to fundamentally reshape a large-scale anchor space from the inside out.

Supported by Unibail-Rodamco-Westfield (URW), Wake The Tiger now begins a ground-up transformation of the space, using immersive creativity to prioritise warmth, regulation and human connection.

Wake The Tiger’s Westfield London experience will be powered by hundreds of artists, makers and multidisciplinary creatives, working at scale to create an interconnected world that is emotionally resonant, culturally grounded and utterly human. Rather than relying on surface-level spectacle, the creative direction draws on deeper expressions of British culture - from music and counterculture to community and care - offering a counterpoint to the increasingly digital and automated creative landscape.

Luke Mitchell, Co-founder and Chief Creative Officer at Wake The Tiger, said: “Getting the keys to this wicked space has brought a huge sense of release. It’s the result of years of searching, three solid years of dreaming, world building and the biggest investment we’ve ever taken on.

“More than 50 people across the country - from theme park crews and tech specialists to underground art collectives - have poured their skills into this, all figuring it out together to get to this point. 

“There’s never been a fixed blueprint. The structure has been ripped up and redrawn more times than we can count, but that chaos is where the soul of it all lives. Out of it, something genuinely mindblowing will emerge - an experience that holds people gently, while expressing itself in the most eccentric, cosmic and beautifully British way possible."

With unrestricted access to the site, the team will now construct the experience entirely from the ground up, shaping every element with complete creative autonomy - a level of trust and control rarely afforded at this scale.

Constantin Wiesmann, Director of Leasing, Northern Europe at Unibail-Rodamco-Westfield, said: “Wake The Tiger’s second location will become Westfield London’s largest leisure operator, highlighting the growing appeal of immersive, culturally driven destinations as consumers look for experiences that offer something genuinely different. We look forward to working closely with the team as the space takes shape ahead of its opening.”

As construction and creative installation begin, the focus will be on building an immersive experience that balances artistic ambition with longevity, craftsmanship and meaning - establishing Wake The Tiger’s Westfield London site as a major new cultural destination.

The Wake The Tiger Westfield London experience is scheduled to open in late 2026, with further creative and experiential details to be announced.

ENDS